Architecture . Architecture of Interiors, Industrial Design. Urban Design

TAP Shops, 1971, International

Interior Architecture, equipment and furniture.
Exterior signage.

Cities: Brussels, Buenos Aires, Caracas, Funchal, Lisbon, Madrid, Milan, Montreal, New York, Paris, Porto, Toronto.

Shop on Rotunda do Marquês de Pombal, Lisbon, 1971‑1972 (executed. demolished)

Boutique in the Hotel Madeira, Hilton Funchal, 1971 (executed)

Boutique in the Hotel Sheraton, Funchal, 1972 (executed)

Boutique in Hotel Sheraton, Lisbon, 1972 (executed)

Branch in Toronto, Canada, 1972-1973 (executed)

Branch in Montreal, Canada, 1972-1973 (executed)

Boutique in the Hotel Holiday Inn, Funchal, 1972 (executed)

Shop in Madrid, Spain, Avenida José Antonio, 1972-1974 (executed)

Shop in Funchal, Avenida do Mar, 1973 (Executed. Remodelled to a design by
Atelier Daciano da Costa in 1986-1988)

Boutique in the Hotel Penta, Lisbon, 1974 (executed)

Shop in Paris, France, Rua Scribe, 1974-1975 (executed)

Shop in New York, USA, 5th Avenue, 1975-1976 (executed)

Branch in Caracas, Venezuela, 1975-1976 (executed)

Branch in Buenos Aires, Argentina, 1976 (preliminary study. not executed)

Shop in Milan, Italy, 1976 (executed)

Shop in Porto, Rotunda da Boavista, 1976-1978 (executed)

Shop in Brussels, Belgium, 1976 (executed)

Archetypal shop, 1986 (competion proposal. not executed)

“The tap Product-Shop” was seen as a “tool for making contact with consumers”, as a sales promotion and public relations tool; it was understood that the Shop ought to “contribute strongly to create and root an Image of the Company”, conveying the idea of “prosperity”, a sign of “security, capability and dynamism”. The Shop itself was seen as a product provided by the Company to its public, and should constitute a reference standard as an object of Architecture and Design. In the criteria established for the project it was argued that the architectural space should be “clear and permanent”: of distinctive and solid construction with “long aesthetic ‘duration”.


  • Client

    TAP – Transportes Aéreos Portugueses, Works Department/ José Godinho, Engineer Oliveira Borges

  • Other Collaborations

    Consulting Architect: Pedro Cid

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