Media

"Design em Aberto: Uma Antologia"
Centro Português de Design, Collection "Design, Technology and Management".

Edited with the support of the Ministry of Industry and Energy and PEDIP.

The text offers a critical reflection on the integration of designers within the business world, emphasizing the difficulties in defining the concept of design and its function. The author contends that design is fundamentally a project-based, technological, and aesthetic activity, distinct from art. Furthermore, it highlights the lack of clarity regarding the role of designers in educational institutions and businesses. The education of designers is criticized for its insufficiency, often failing to properly balance theoretical knowledge with practical experience, and not adequately addressing the real demands of the market. The text asserts that the most effective integration of design occurs within small and medium-sized industrial enterprises, where hands-on training is crucial. The author advocates for a more pragmatic approach, in which designers actively contribute to innovation and the development of teams.